2 Different UGC Videos In 1 Meta Ad

I didn’t expect to get hooked by a walking app ad.

In this breakdown, I’ll walk you through (pun intended) why this ad performs so well. Not from a “good copy” angle, but from a psychological one.

We’ll look at the exact lines that flip beliefs, lower resistance, and get people to act.

Watch the ad here: 2 Different UGC Videos In 1 Meta Ad

“If you think you need to walk 10,000 steps a day to see results, you're being lied to.”

With this line, you're flipping a belief on its head.

It triggers a bit of resistance, the kind that makes people curious and want to question you.

You’re forcing the viewer to hold two conflicting ideas: what they’ve always heard vs what you’re now telling them.

Start your video with something that pokes a hole in popular belief.

No need to be aggressive, just enough to make someone raise an eyebrow.

We created a system that delivers 30 unique video ads in just 30 days, specifically designed to improve Meta ad performance and scale e-commerce brands. Watch this video to see how we do it.

“I was around 180 pounds when I first started this and now I'm down to 130. I walk 7,000 steps a day and that's all I need personally.”

This line works because it hits three powerful psychological triggers at once.

First, it lowers the barrier of entry. 7,000 steps sounds way more achievable than the intimidating 10,000, making the viewer feel like they could do this.

Second, the phrase “that’s all I need personally” signals that this is a personal story, not a sales pitch.

It builds trust by sounding casual and non-prescriptive, while also implying that everyone might need a different number, prompting curiosity about their own.

Finally, the before and after weight shift (from 180 to 130) gives the viewer a clear, specific transformation they can visualize.

It activates outcome focused thinking: “If she can do that with just walking, maybe I can too.”

The line feels real, doable, and motivating, all in less than 20 words.

“If you were over 180 pounds and you have not tried this yet to reach your fitness goals, what are you doing?”

This line marks a critical shift in the video. It’s the start of the second testimonial, which resets the viewer’s attention.

Psychologically, switching speakers mid-video acts like a pattern interrupt: just as attention might dip, a new face or voice re-engages the brain.

This section itself is great in direct call-out messaging. By saying “If you were over 180 pounds” the speaker narrows in on a very specific audience group.

It creates an emotional hook by speaking directly to their weight-related struggles and health goals, which are often sensitive, personal topics.

That mix of being seen gently called out, and given a new voice mid-video makes this line a strong psychological pivot point.

We created a system that delivers 30 unique video ads in just 30 days, specifically designed to improve Meta ad performance and scale e-commerce brands. Watch this video to see how we do it.