Creative Ad Lab

Creative Ad Lab

Maximize the Meta and TikTok ad performance of your direct-to-consumer brand with expert tips, trends, and case studies from the arena.

Archive

How Frequently We Analyze Meta Ad Performance

How Frequently We Analyze Meta Ad Performance

Once you launch new ad creative on Meta or TikTok, how long should you wait before measuring their success or failure?

Creative Ad Lab
Creative Ad Lab
How to Create Your Creator Handbook

How to Create Your Creator Handbook

Without a proper Creator Handbook, you can't expect creators to film quality content.

Creative Ad Lab
Creative Ad Lab
"UGC Scripts Ruin Authenticity"

"UGC Scripts Ruin Authenticity"

I had a conversation with one of the biggest Meta advertisers in Europe. They asked why we script our UGC videos.

Creative Ad Lab
Creative Ad Lab
How to Create a Winning Creative Strategy

How to Create a Winning Creative Strategy

Copy the exact process we use to create a winning Creative Strategy for brands.

Creative Ad Lab
Creative Ad Lab
How to Source, Qualify & Train Hundreds of Top UGC Creators

How to Source, Qualify & Train Hundreds of Top UGC Creators

How to overcome the 3 main problems almost every brand working with UGC creators experiences.

Creative Ad Lab
Creative Ad Lab
Optimizing Meta Ads for Conversions

Optimizing Meta Ads for Conversions

Pulling back the curtain on how to create Meta Ads that lead to conversion.

Creative Ad Lab
Creative Ad Lab
Get UGC From Your Customers

Get UGC From Your Customers

Here are 3 simple ways you can get UGC from your customers starting today.

Creative Ad Lab
Creative Ad Lab
Short Briefs vs. Detailed Scripts for UGC Creators

Short Briefs vs. Detailed Scripts for UGC Creators

How to find the perfect balance of creative freedom and much-needed structure when filming content with UGC creators.

Creative Ad Lab
Creative Ad Lab
Never Copy Big Ecom Brands

Never Copy Big Ecom Brands

Don’t be the one who falls into the trap of copying the big brands. It might cost you your business.

Creative Ad Lab
Creative Ad Lab
Our Winning Ad: 4.15 ROAS and 50% Hook Rate

Our Winning Ad: 4.15 ROAS and 50% Hook Rate

A detailed breakdown of a video ad we created that has 4.15 ROAS and how you can replicate this for your brand.

Creative Ad Lab
Creative Ad Lab
Turning Seasonal Brand Into Year-Round Business (74% ROAS Increase)

Turning Seasonal Brand Into Year-Round Business (74% ROAS Increase)

How we found new customer audiences and tweaked our ad creative and landing pages to turn our seasonal brand into year-round business.

Creative Ad Lab
Creative Ad Lab
How We Analyze & Optimize Ads

How We Analyze & Optimize Ads

Our behind the scenes process of analyzing and optimizing ads for our clients, such as RYZE, HexClad, BestSelf, and others.

Creative Ad Lab
Creative Ad Lab