The Ad That Outsold Your Studio Setup

This ad makes it easy to forget you’re being sold to. And that’s the genius of it.

Watch the ad here: The Ad That Outsold Your Studio Setup

“Rating Summer Hobby Ideas: Paint by Numbers Edition”

The goal of this opening line is to immediately grab the viewer’s attention by connecting to both a seasonal theme and a familiar format of “rating” videos.

It sets expectations quickly and positions the video as something fun, casual, and informative.

This hook works because it uses a highly effective native format that users are used to seeing on TikTok and Instagram.

“Today I decided to rate the viral paint by numbers activity, which has been all over my For You page.”

The purpose here is to validate the relevance of the topic by tying it directly to a current trend.

It gives the viewer a reason to keep watching by showing that this isn’t a random product but something that's already popular and loved by others.

Mentioning that the activity is “viral” and “all over my For You Page” taps into the bandwagon effect, a cognitive bias where people are more likely to do something if they believe others are doing it.

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“The kit comes with everything you need, soft brushes, colors that don't fade or dry up, and a numbered canvas. Another 10 out of 10 for me.”

The goal is to reduce purchase hesitation by demonstrating that the kit is complete, high-quality, and easy to use.

It reassures the viewer that they won’t need to buy anything extra or struggle with poor materials.

This section works because it directly addresses three common concerns customers have when buying a DIY product:

• Do I need to buy extra supplies?

• Will the quality be good?

• Is it beginner-friendly?

Phrases like “everything you need” and “colors that don’t dry up” make the experience feel frictionless.

Using the phrase “10 out of 10” again keeps the tone playful and reinforces trust.

“I expected it to be a lot more difficult, but you just match the numbers to the colors. It's that easy.”

The main idea is to remove a major barrier to purchase: the fear that the product will be too complicated or require artistic talent.

This section builds confidence and encourages action.

By acknowledging the fear upfront (“I expected it to be harder”), the creator aligns with the viewer’s internal doubts.

Then, by saying it’s as simple as matching numbers to colors, they make the task feel accessible to anyone, including complete beginners

This is a classic strategy of objection-handling through simplicity.

We created a system that delivers 30 unique video ads in just 30 days, specifically designed to improve Meta ad performance and scale e-commerce brands. Watch this video to see how we do it.