How to Crush Tutorial Reply to Comment Ads

Today, we will discuss currently one of the most popular ad formats on TikTok: tutorial style UGC.

It’s simple and native to the platform, especially when it’s done as a reply to a comment.

Instead of ignoring this comment, the brand replied with a short, friendly tutorial that answered the question, solved a common problem, and highlighted the product’s benefits.

Watch the ad here: How to Crush Tutorial Reply to Comment Ads

Why should you test this concept?

1. It’s native to social media

The reply to the comment format feels natural.

When a creator responds to a real viewer, it doesn’t feel like an ad.

Reply to comment is actually one of our evergreen winning concepts for many brands.

2. It’s educational

In the Sleepy Tie example, the creator calmly explains:

• How to choose the right size (S, M, L)

• How the fabric softens and stretches with use

• How to adjust the fit for comfort

3. It handles objections early

This kind of content removes any doubts before the potential customers are unsure and put off their purchase.

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What makes this Sleepy Tie reply ad so effective?

1. Reframes the issue

“If Sleepy Tie feels too dense for your hair, you may have chosen the wrong size for your hair type.”

She gently redirects the concern without blaming the user, just offering clarity.

2. Offers a simple fix

”Sleepy Tie comes in small, medium, and large, so that's the first thing I would check.”

Clear, actionable info. No overexplaining.

3. Educates on product behavior

“And as you use it over time, it will stretch out a little bit.”

What seems like a flaw becomes a feature.

4. Shows what to do

”Also, after a few uses, you may need to adjust the fabric on the Sleepy Tie because it will kind of pull down a little bit here.”

A quick visual tip builds confidence to try.

5. Friendly, not defensive

The tone is calm, helpful, and authentic.

Every skeptical comment is an opportunity.

The best brands don’t just respond, they show.

Sleepy Tie turned “It’s too dense for my hair” into a helpful mini demo that earned trust, educated their audience.

Looking for a creative partner to scale your business with performance-driven ads? Apply to work with us here. Our clients include brands like For Wellness, Frido, Scribe, and others. We’ve likely worked with businesses in your niche.