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What DTC Brands Can Learn from These 2 Meta Ads

What DTC Brands Can Learn from These 2 Meta Ads

A breakdown of 2 DTC ads that show exactly what makes (or breaks) ad performance.

Creative Ad Lab
June 14, 2025

In this week’s breakdown, I dive into 2 direct response ads that perfectly show what separates a top performing creative from one that looks good but doesn’t convert.

I break down what each ad gets right or wrong, and share practical takeaways on hook structure, problem-first storytelling, and when AI voiceovers help or hurt.

If you’re running UGC or direct response creative, this is a must watch for sharpening your ad instincts.

Watch the full video here.

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