Creative Framework Behind 4.25 ROAS

Most brands pour time and money into ads that never really take off. Not because the product is bad. But because the creative is off.

If your ads are overly focused on the product or how it works instead of how it makes people feel, you’re likely to lose serious money.

Crafty By Numbers came to us with a familiar problem.

They were running over 80 ads every month, but none of them were really working.

Tons of effort. A lot of spend. Not much to show for it.

And the issue wasn’t their product, it was the creative.

We created a system that delivers 30 unique video ads in just 30 days, specifically designed to improve Meta ad performance and scale e-commerce brands. Watch this video to see how we do it.

Their ads focused too much on the paint by numbers kit itself: what’s in it, how to use it, and what the painting looks like in the end.

But they were missing the real reason people were buying.

They were missing the main idea of their product. Their product is stress relief, calm, a moment just for yourself.

That became our creative direction.

We built ads that:

• Opened with everyday frustrations

• Positioned the product as a peaceful escape

• Focused on the emotional payoff instead of the process

That one shift made all the difference.

They scaled with 4.25 ROAS and brought in $400,000+ in new revenue from just a few of our creatives.

Here are 3 easy ways to improve your ad creative strategy:

1. Stop leading with features. Most ads jump straight into what the product is or how it works. That’s not what sells.

2. Start with the emotion. Ask: Why do people actually buy this? What’s the deeper desire? Freedom, confidence, calm, status?

3. Make the emotion your hook. Show the product as the solution to that feeling. Make people feel something before you explain anything.

Looking for a creative partner to scale your business with performance-driven ads? Apply to work with us here. Our clients include brands like For Wellness, Frido, Scribe, and others. We’ve likely worked with businesses in your niche.