From 80 Failed Ads to 4.25 ROAS

Your ad starts strong but dies within days or weeks. Has this happened to you?

After analyzing hundreds of brands with this exact problem, we found that the problem might not be ad fatigue, as everyone thinks.

Most businesses approach ad creation with short-term thinking:

• Random hooks based on trending topics

• No cohesive strategy connecting different creatives

• No system for learning what truly works in your specific market

This short-term thinking creates a cycle where you're constantly chasing new creatives without building on what works.

One of our clients was facing this exact problem. They burned through 80+ ads with diminishing returns.

We created a system that delivers 30 unique video ads in just 30 days, specifically designed to improve Meta ad performance and scale e-commerce brands. Watch this video to see how we do it.

Here's the exact process we used to break this cycle and create ads that scaled for months and years instead of days:

1. We analyzed their past ads to understand what they tested, what worked and what didn’t. We also looked at the winning ads of their competitors and other unrelated brands targeting the same target customers.

Tip: Always analyze your brand, your direct competitors and other brands targeting your target customers. Review the ads they’ve been running for a few months and take notes on what hooks they use, what emotional benefits they emphasize, and their overall structure of the winning ads.

2. We created evergreen video ads structured around the emotional benefits customers actually cared about.

Tip: Before filming your next ad, write down your product's top 3 emotional benefits (not features). Create a simple test where identical ads start with different emotional benefits to see which resonates most.

3. We prioritized emotional impact. Moved the core emotional benefit to the front of every ad.

Tip: Take your current best ad and edit a new version that moves your strongest emotional claim to the first 3 seconds, even before explaining what your product is.

Our first batch of ad creative helped them scale from $66,350 in revenue at 2.24 ROAS to $406,000 in revenue at 4.25 ROAS.

You can read the full case study with proof here: https://www.10xroas.com/case-study/crafty-by-numbers

Here are 4 quick tips for better performing ads you can scale:

1. Create a library of proven hooks and CTAs you can remix

2. Test visuals and captions in the hook while keeping the core emotional structure

3. Define "good" performance before declaring an ad "dead"

4. Change one variable at a time to understand what drives results

5. Help algorithms find new audiences of ideal customers

Looking for a creative partner to scale your business with performance-driven ads? Apply to work with us here. Our clients include brands like For Wellness, Frido, Scribe, and others. We’ve likely worked with businesses in your niche.