Travel Angle You Wouldn't Expect

I didn’t think a travel shoe ad would stop me scrolling. But this one did, and I watched it twice.

It told a story so painfully real that I felt personally attacked in the first five seconds.

It starts with failure, stacks up annoyances, swerves into curiosity, and ends by inviting you to join a challenge that sounds easier than you might think.

Let's dive into it.

Watch the ad here: Travel Angle You Wouldn't Expect

“That moment when you realize your cute vacation shoes weren't meant for real weather.”

It begins with a relatable travel fail.

We’ve all been there, packing cute shoes that end up soaked in surprise rain.

This hook pulls people in emotionally.

It triggers a negative memory and gets the viewer to feel before they think.

Start your script with "That moment when..." and fill in a universal frustration your product solves.

Add a visual of the fail moment (soggy shoes, spilled makeup, tangled charger).

“I used to be that person who packed like five different pairs…”

Now we’re stacking relatable micro problems.

The overpacking, the shoe chaos, the squishy socks. It’s not just one issue, it’s a whole routine that feels broken.

This line uses problem stacking. It's a technique that makes the viewer’s pain feel bigger (but still solvable).

When you layer 3 - 4 mild annoyances, it builds momentum toward "I need a better way."

Write 3 things your customer complains about, even small ones, and string them into one sentence.

We created a system that delivers 30 unique video ads in just 30 days, specifically designed to improve Meta ad performance and scale e-commerce brands. Watch this video to see how we do it.

“They look cute with literally everything: jeans, dresses, whatever.”

Even though these shoes may not appear to be the most fashionable, they handle objections before they become a source of friction.

Buyers usually hesitate when they can't imagine a reason to buy your product.

By casually addressing those fears in advance, you lower decision resistance.

Identify the top 3 buying objections from customer reviews or customer support tickets.

Then, write them into casual sentences using “I was surprised it…” or “I wasn’t sure if it would…”

“Try the one-shoe challenge with Vessi. Your suitcase and your feet will thank you.”

The CTA is playful and not usual.

Instead of “Buy now” they present a challenge.

That shifts the tone from pressure to fun and invites the viewer to participate.

People want to join movements or challenges that reflect how they want to see themselves.

We created a system that delivers 30 unique video ads in just 30 days, specifically designed to improve Meta ad performance and scale e-commerce brands. Watch this video to see how we do it.