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- Why 90% of Ecom Brands FAIL to Scale Meta Ads (Don’t Make This Mistake)
Why 90% of Ecom Brands FAIL to Scale Meta Ads (Don’t Make This Mistake)
How unlocking new customer personas can save your Meta ads from crashing as you scale.

Most ecom brands fail to scale Meta ads because they rely too heavily on one audience and one type of messaging.
In this video, I’ll show you why your performance drops as you spend more, and how to fix it by identifying 3–5 new customer personas for your brand.
You’ll see real examples of how to speak to totally different buyers with the same product, and why that’s the key to breaking through the efficiency curve and scaling profitably.
Looking for a creative partner to scale your business with performance-driven ads? Apply to work with us here. Our clients include brands like For Wellness, Frido, Scribe, and others. We’ve likely worked with businesses in your niche.