Why This Skincare Quiz Blew Me Away

This ad used simple storytelling, clear structure, and the right dose of psychology to make you stop, listen, and rethink what you thought you knew.

It’s one of the best examples I’ve seen of how to teach, sell, and engage all at once.

Watch the ad here: Why This Skincare Quiz Blew Me Away

“Let’s test your sunscreen knowledge. True or false…”

This taps into curiosity loops because your brain doesn’t like open questions.

It needs to know the answer. Even if you don’t care about sunscreen.

This also gives viewers a sense of control. You’re not lecturing, you’re inviting them to play.

People hate not knowing stuff. It pokes their brain like: “Wait, I know this” but in the end, they don't know, so they try to find an answer immediately.

Start your next ad or hook with a challenge. Use simple formats like:

• “True or false?”

• “Can you guess which one is a myth?”

• “Bet you didn’t know this…”

It makes your ad feel less like an ad and more like a game. And people love to win.

We created a system that delivers 30 unique video ads in just 30 days, specifically designed to improve Meta ad performance and scale e-commerce brands. Watch this video to see how we do it.

“You don’t need sunscreen when it’s cloudy. False. Up to 80% of UV rays still get through.”

This hits mental discomfort hard. People believe one thing: clouds mean no sunburn, and you explain to them the truth.

That creates a little mental tension. And the brain hates tension, so it pays more attention to resolving it.

Find a common “myth” or mistake in your product space, then explain why it’s wrong.

“Sunscreen wears off. You need to reapply every 2–3 hours.”

Listing three quick benefits satisfies the brain's need to organize information into manageable pieces.

The Rule of 3 is psychologically easier to digest.

Customers are wired to fear loss more than we desire gains. You are subtly highlighting the cost of inaction.

Frame your benefits as ways to prevent losses. People act faster to avoid losing money than to make extra money.

“That’s why I use these two sunscreens…”

This uses the Problem > Awareness > Solution structure.

It builds tension, educates the viewer, then relieves that tension with your product.

That relief creates a little dopamine hit and people remember what made them feel good.

You’re also showing the product in context, not isolation. It feels helpful.

Instead of jumping straight to “our product is amazing” lead with:

1. What people get wrong

2. What risk they didn’t see

3. How your product fixes it

We created a system that delivers 30 unique video ads in just 30 days, specifically designed to improve Meta ad performance and scale e-commerce brands. Watch this video to see how we do it.