Why Your Meta ASC Campaigns Suck

If your Meta performance feels like it fell off a cliff lately, it might not be the algorithm, or the audience, or the economy (though it doesn’t help).

What you’ll learn today:

• Why ASCs quietly kill old creatives

• How to tell if your ads are underperforming (before it gets ugly)

• When to kill an ASC vs. rebuild it from scratch

• A 3 step test to reset performance without burning your budget

Why Are ASCs Great?

Advantage+ Shopping Campaigns (ASCs) are awesome for scale.

You plug in your best stuff, let Meta find the buyer, and watch the sales roll in.

But here's the catch. ASCs are a black box.

You don’t get granular data, you don’t know what’s fatiguing.

And worst of all, you can’t just toss new creative into an old ASC and expect it to work.

We used to do that. It stopped working. Why?

Because once an ASC learns a “winner” it gets locked in.

New ads barely get a chance. And the old ones keep getting served, even if they’ve gone stale.

Here’s what we’re seeing with ASC across accounts:

• CTRs dropping slowly

• CPMs rising (even without audience changes)

• ROAS falling, but not tanking, just a steady bleed

• ASC still spends the full budget, but performance slides

This usually happens after a few weeks of consistent winners. Meta holds on too long.

We created a system that delivers 30 unique video ads in just 30 days, specifically designed to improve Meta ad performance and scale e-commerce brands. Watch this video to see how we do it.

1. Don’t rotate new ads into an old ASC

Meta favors what already worked. New creative won’t spend.

Instead make a new and fresh ASC with just the new angle, product, or creative batch.

2. Break out creative by theme or product

Launch a new ASC for each big angle or category (e.g. travel vs. everyday carry).

That gives the new content a fair chance to learn and win.

3. Give it 3–5 days minimum

Even if it starts slow, don’t judge too early. ASCs need time to exit learning.

If you’ve got a campaign that’s slowly declining, here’s what to do today:

1. Pause the ASC (or drop the budget to near-zero)

2. Duplicate it → Remove old ads → Add fresh creative only

3. Launch it as a new campaign with the same audience settings

4. Watch for early signals over the next 3–5 days

You might find that “your account isn’t broken”.

Meta’s not going to warn you when an ASC goes stale. You have to catch it early and rebuild with intention.

Your best performing ads won’t stay best forever. So instead of letting fatigue quietly drain your spend, get ahead of it.

Sometimes your top performer just needs a nap.

Looking for a creative partner to scale your business with performance-driven ads? Apply to work with us here. Our clients include brands like For Wellness, Frido, Scribe, and others. We’ve likely worked with businesses in your niche.